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Aflac Incorporated provides supplemental health and life insurance products in Japan and the U.S., aiming to assist policyholders with cash benefits during health-related challenges.
Aflac Incorporated is a leading provider of supplemental health and life insurance products, primarily operating in Japan and the United States. Founded in 1973, the company focuses on delivering cash benefits to policyholders during their times of need, enabling them to manage medical expenses that may not be covered by primary insurance. Aflac's product offerings include cancer insurance, medical insurance, disability income protection, and various voluntary health and life insurance products, emphasizing a customer-centric approach with a commitment to innovation and digital enhancements in its operations.
The company operates through two main segments: Aflac Japan and Aflac U.S. Aflac Japan is the dominant force in the cancer and medical insurance market, addressing growing consumer demand for supplemental coverage due to a changing healthcare landscape. Meanwhile, Aflac U.S. focuses on individuals and small businesses, distributing insurance products via various channels including brokers, agents, and direct sales methods. The strategic initiatives undertaken by Aflac, such as technological advancements and an expanding distribution network, position the company well within a competitive market while enhancing its brand recognition, particularly through the use of its iconic advertising character, the Aflac Duck.
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