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Bath & Body Works is a leading retailer specializing in home fragrance and personal care products.
Bath & Body Works, Inc., founded in 1963 in Columbus, Ohio, has transitioned from an apparel retailer to a leader in the home fragrance and personal care market, specializing in body care, soap, and sanitizer products. Operating under several brand names including Bath & Body Works and White Barn, the company offers a variety of exclusive fragrances through both physical retail stores and e-commerce platforms. With a commitment to customer engagement and community improvement, the company aims to provide a premium experience through quality products at accessible prices.
The company has expanded its retail presence significantly, with 1,850 company-operated stores in the U.S. and Canada, alongside a growing international presence through franchises and wholesale channels. Bath & Body Works emphasizes innovation in product development, leveraging technology for a seamless omnichannel experience, and fostering a strong customer loyalty program, contributing to its strategy for sustained growth and market leadership in the personal care and home fragrance sectors.
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