Lingerie Fighting Championships, Inc. (LFC) is a sports entertainment company that focuses on live events combining elements of wrestling and mixed martial arts (MMA), primarily featuring female athletes. The company aims to establish a brand associated with entertainment by utilizing a unique approach where attractive women engage in scripted matches, catering to a mature audience. LFC not only hosts live events, but also produces video content, reality series, and branded merchandise, thereby creating various revenue streams associated with its events and programming.
Founded in 2006, LFC has evolved from its previous business ventures to embrace a niche market in the sports entertainment sector. As it continues to develop its brand, it has increased its online presence with significant YouTube viewership, and established partnerships to enhance its merchandising efforts. The company is strategically focusing on expanding its audience through increasing live events, new television programming, and leveraging its unique positioning in the market to differentiate itself from larger competitors like WWE and UFC.