Conagra Brands, Inc., headquartered in Chicago, is a leading branded food company in North America with a century-long legacy of delivering quality food products. They have evolved from a midwestern flour milling company into a consumer packaged goods powerhouse, focusing on branded, value-added food products and utilizing innovation to stay in tune with changing consumer preferences. Their brand portfolio includes well-known names such as Birds Eye, Healthy Choice, and Reddi-wip, catering to both retail and foodservice channels across various categories including grocery, snacks, refrigerated, and frozen foods.
The structure of Conagra’s operations is segmented into four primary categories: Grocery & Snacks, Refrigerated & Frozen, International, and Foodservice. Each segment is tailored to meet specific market needs and consumer behaviors, with products sold through both traditional retail and foodservice establishments. This diversification allows Conagra to effectively maximize value for customers while simultaneously maintaining a robust market presence, evidenced by their significant reliance on major retailers like Walmart, which contributes substantially to their revenue.