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Citizens Financial Group, Inc. is a prominent regional bank providing retail and commercial banking services across multiple states.
Citizens Financial Group, Inc., headquartered in Providence, Rhode Island, is a significant player in the banking sector, offering a comprehensive range of retail and commercial banking services. With total assets of $222 billion as of December 31, 2023, the bank operates over 1,100 branches and 3,200 ATMs across 14 states and the District of Columbia, making it accessible to a diverse clientele. Citizens serves individuals, small businesses, and large corporations, providing services such as deposits, loans, credit cards, and wealth management. The bank categorizes its operations primarily into Consumer Banking, which targets individual and small business customers, and Commercial Banking, focusing on larger corporate clients.
The business model revolves around delivering a customer-centric banking experience through various channels including traditional branches, ATMs, and digital platforms. The Consumer Banking segment specializes in products for mass affluent individuals and families, while the Commercial Banking segment caters to middle-market and larger entities with tailored financial solutions. Citizens aims to achieve continuous growth and sustainability by improving operational efficiency, enhancing customer experience, and integrating advanced technologies and data analytics across all services.
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