Caesars Entertainment, founded in 1973, is a diversified gaming and hospitality company with a wide array of offerings including hotels, restaurants, casinos, and entertainment venues. The company operates an extensive portfolio composed of retail and online sports betting, iGaming, and a variety of dining and entertainment options across 52 properties in 18 states. The company has also expanded significantly through multiple acquisitions, with the latest including Caesars Entertainment Corporation and William Hill PLC, reinforcing its position in the North American gaming market.
Generating its primary revenue from gaming operations, Caesars offers over 51,300 slot machines and 2,700 table games, including sports betting and online gaming. Besides gaming, it diversifies its income through hotel stays, food and beverage services, retail shops, and event spaces, promoting cross-promotion among its various business segments. The company strategically leverages its Caesars Rewards loyalty program to enhance customer retention, while continually seeking opportunities to expand its market presence as regulations for gaming and sports betting evolve throughout the United States.