The company operates as a leading retailer of discount stores under the brands Dollar Tree, Family Dollar, and Dollar Tree Canada, with a total of 16,774 retail discount locations across 48 states and Canada. It focuses on providing great value and convenience to its customers by offering a wide variety of products at competitive prices, with Dollar Tree primarily featuring products priced at $1.25 while Family Dollar caters to a broader price range up to $10. The company adopts a dual-banner strategy to serve diverse customer bases across different geographic markets, ensuring access to affordable necessities and discretionary items.
Dollar Tree aims to expand its store footprint significantly, anticipating more than 10,000 Dollar Tree stores and 15,000 Family Dollar stores in the U.S. The company emphasizes continuous improvement in its offerings, including new store openings, renovations, enhanced product assortments, and advanced technology solutions. By optimizing its supply chain and distribution networks, it aims to maintain efficient operations while enhancing customer satisfaction through a positive shopping experience and diversified product selection.