Electronic Arts (EA) is a global leader in digital interactive entertainment that develops, markets, and publishes video games across consoles, PCs, and mobile platforms. Their extensive portfolio includes popular franchises such as Apex Legends, Battlefield, and The Sims, with a focus on delivering high-quality gaming experiences that foster global online communities. EA heavily relies on live services and recurring revenues from its franchises, notably its highly successful FIFA video game series transformed into EA SPORTS FC, which significantly contributes to its net revenue.
EA's business model capitalizes on a diversified range of genres, engaging players through recurring revenue streams from additional content and subscription services. The company embraces multiple distribution channels, including digital and retail, and invests in interactive experiences that leverage its extensive network of unique active accounts. With a commitment to enhancing player engagement, EA is positioned to continue innovating and expanding its presence in the rapidly evolving gaming industry, while navigating competitive challenges and regulatory dynamics.