Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. Founded in 1975, it operates as a bank holding company and serves various segments through its principal subsidiary, Fifth Third Bank. The company provides a comprehensive range of financial products and services that include commercial banking, consumer and small business banking, and wealth and asset management. As of December 31, 2023, it managed $574 billion in assets under care, with a network of 1,088 banking centers and 2,104 ATMs across multiple states.
The Bancorp's business model leverages its extensive geographic presence and diversified service offerings to cater to commercial, retail, governmental, educational, and healthcare sectors. Fifth Third Bancorp competes with traditional financial institutions and alternative service providers, striving to deliver a seamless customer experience through various delivery channels, including online and mobile platforms. By focusing on inclusivity in its workforce and targeting growth through strategic acquisitions and investments, Fifth Third aims to enhance its operational effectiveness and market share in the financial services sector.