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Gen empowers digital freedom with comprehensive cyber safety solutions for over 500 million users worldwide.
Gen is a global company dedicated to providing individuals and businesses with comprehensive cyber safety solutions through its family of brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Their mission is to empower digital freedom by creating technology solutions that ensure users enjoy the digital world safely and confidently. Gen offers a wide range of products to protect users against threats such as malware, identity theft, and online privacy invasions through subscription-based models, which consist of both direct-to-consumer sales and freemium channels.
The company is well positioned within an expanding cyber safety market, addressing increasing user concerns about digital threats amplified by technological advancements. By leveraging a global omni-channel sales strategy, valuable existing brand awareness, and innovative solutions developed through research and development, Gen aims to enhance customer loyalty and retention. Their products are designed to cater to evolving consumer needs for security, identity protection, and online privacy, allowing them to grow their subscriber base and drive long-term profitable growth.
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