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Hasbro, Inc. is a global toy and game company known for iconic brands and multiplatform engagement.
Hasbro, Inc. is a leading toy and game company focused on delivering engaging experiences through storytelling and play. The company offers a diverse portfolio of iconic brands, such as MAGIC: THE GATHERING, PLAY-DOH, and TRANSFORMERS. Its business model encompasses various segments, including Consumer Products, Wizards of the Coast, and Digital Gaming, as well as Entertainment. Hasbro aims to connect with global audiences and has actively transformed its operations to optimize its supply chain, enhance inventory management, and leverage its strengths in core franchises to maximize profitability.
In 2023, Hasbro underwent significant changes to its business structure including the sale of its non-core Entertainment One film and television division. By focusing on fewer and more profitable brands, as well as enhancing its digital and direct-to-consumer strategies, Hasbro positions itself for sustainable growth and improved profitability. The company's commitment to product innovation and cultural relevance through strategic brand extensions into digital and entertainment landscapes allows it to cater to evolving consumer preferences while addressing operational efficiencies for better financial returns.
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