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Hanesbrands Inc. is a leader in branded everyday apparel with a focus on innerwear and activewear.
Hanesbrands Inc. is a global leader in branded everyday apparel, specializing in innerwear and activewear products sold under well-known brands like Hanes, Champion, and Bonds. With a focus on manufacturing, 70% of their apparel is produced in-house, giving them control over costs, quality, and sustainability practices. The company operates across multiple segments: Innerwear, which includes items such as underwear and shapewear; Activewear, featuring T-shirts and performance apparel; and International sales, covering their brands globally.
The business model hinges on a low-cost global supply chain coupled with significant investments in innovation and marketing, aimed at maintaining strong consumer connections. Their commitment to corporate responsibility and sustainability enhances their brand reputation while aligning with global standards like the United Nations’ Sustainable Development Goals. Hanesbrands pursues growth through strategic investments, product innovation, and optimizing supply chain efficiency, ensuring that they meet consumer demands both competitively and responsibly.
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