Intuit Inc. is a global financial technology platform that focuses on empowering consumers and small to mid-market businesses through increased financial prosperity. They provide a suite of financial management, compliance, and marketing products including TurboTax for income tax preparation, QuickBooks for business management, Credit Karma for personal finance management, and Mailchimp for marketing automation. Their services are driven by data and artificial intelligence, aiming to simplify financial processes, enhance decision-making, and boost overall financial well-being for their customers.
The company operates through four main segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProTax. Each segment is designed to address specific customer needs ranging from bookkeeping and payroll to tax preparation and credit management solutions. With over 100 million customers and a revenue of $16.3 billion, Intuit leverages advanced AI technology to create seamless, integrated financial solutions that cater effectively to its diverse clientele.