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Lowe's is a leading home improvement retailer providing a wide range of products and services for both professional and DIY customers.
Lowe's Companies, Inc. is a prominent home improvement retailer, operating 1,746 stores across the United States as of February 2024. Founded in 1921, the company serves both professional contractors and individual homeowners, providing a full range of products and services tailored to home improvement needs, emphasizing a robust omnichannel experience that encourages shopping both in-store and online.
The company's operational strategy includes its Total Home initiative, aiming to enhance customer service through better product localization, improved online capabilities, and expanded installation services. By focusing on both DIY and DIFM segments, Lowe's effectively captures a significant share of the fragmented home improvement market, bolstered by an extensive supply chain and dedicated customer support through various channels, including physical stores, online platforms, and contact centers.
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