Loop Media, Inc. is a digital video platform offering curated content for out-of-home (OOH) locations, leveraging proprietary technology for streaming videos across various venues such as restaurants and retail stores. Their distinctive product, the Loop Player, allows these establishments to engage customers with music videos and other video content while integrating advertising to generate revenue. The company utilizes marketing technology (MarTech) to optimize digital advertising sales, providing businesses with both ad-supported and subscription-based models for their services.
The company operates two main business segments: the Owned & Operated (O&O) Platform, which includes the Loop Player in individual venues, and Partner Platforms that target third parties with existing digital screens. They have established a substantial library of licensed and non-licensed video content, including music videos and various entertaining clips. This allows them to offer a diverse range of content while focusing on scaling their advertising revenue through programmatic sales and direct client partnerships, all while seeking to grow their user base in the OOH market.