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lululemon athletica inc. designs and sells premium athletic apparel and accessories globally.
lululemon athletica inc. is a leading designer, distributor, and retailer of technical athletic apparel, footwear, and accessories. Founded with a vision to create transformative products that enhance wellbeing, the company delivers a range of performance apparel aimed at activities such as yoga, running, and training, along with fitness-oriented accessories. It has developed a strong vertical retail strategy that encourages direct connections with customers, gathering their feedback to inform product design enhancements, which sets it apart in the highly competitive athletic apparel market.
Operating in more than 25 countries, lululemon categorizes its market presence into four main regions: Americas, China Mainland, Asia Pacific, and Europe and the Middle East. The company utilizes an omni-channel retail model combining physical stores and e-commerce, allowing it to serve customers in a myriad of channels including online shopping, temporary pop-up locations, and third-party wholesale arrangements. A significant percentage of its revenue comes from the Americas, but there's also a strong growth trajectory in China and other international markets, which it is actively expanding.
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