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Monster Beverage Corporation develops and markets a broad range of energy drinks, craft beers, and flavored malt beverages.
Monster Beverage Corporation, based in Corona, California, is a holding company that primarily operates through its subsidiaries which develop and market energy drinks, hard seltzers, craft beers, and flavored malt beverages. The company has a diverse portfolio of well-known brands such as Monster Energy, Java Monster, Reign, and various alcoholic beverage brands including Jai Alai IPA and Dale's Pale Ale. Monster Beverage's business model leverages a mix of selling ready-to-drink products directly to retailers and through bottlers, along with distribution arrangements that enhance their market reach across both energy drinks and alcoholic beverages.
The company is segmented into four primary areas: The Monster Energy Drinks segment, which focuses on energy beverages; the Strategic Brands segment, encompassing energy drink concentrates; the Alcohol Brands segment, which covers craft beers and hard seltzers; and an Other segment that includes various third-party products. As of December 31, 2023, Monster Beverage employs over 6,000 individuals and continues to expand its market presence through product innovation and strategic acquisitions, including the recent acquisition of Bang Energy.
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