NIKE, Inc. is the world's largest seller of athletic footwear and apparel, renowned for its innovative products and global marketing.
NIKE, Inc. is a global leader in the design, development, marketing, and sales of athletic footwear, apparel, equipment, and services. Founded in 1967 and headquartered in Oregon, NIKE has established itself as the largest seller of athletic footwear and apparel in the world, distributing its products through both NIKE Direct operations (including owned retail stores and digital platforms) and wholesale partnerships across numerous countries. The company's diverse product offerings are tailored for men, women, and children, encompassing the iconic NIKE Brand as well as other brands like Jordan and Converse, emphasizing innovation and high-quality construction to meet consumer needs.
NIKE's business model is built on extensive market research, constant innovation, and a strong global presence, with considerable emphasis on consumer experience through digital platforms and interactive services. The company operates through various geographical segments and maintains a robust supply chain made up of independent contractors and strategic partnerships for manufacturing. Additionally, NIKE is dedicated to sustainability and responsible sourcing practices, bolstered by its strong brand identity and market ambition to continue leading in the athletic and leisure sectors.