PENN Entertainment, Inc. is a leading provider of integrated entertainment, sports content, and casino gaming experiences across North America. The company operates 43 properties in 20 states, specializing in both retail casinos and online gaming platforms such as ESPN BET and theScore Bet Sportsbook. The company's distinctive strategy focuses on leveraging exclusive partnerships, including a transformative alliance with ESPN to enhance its online and retail sports betting capabilities, while also offering a robust in-house content production for its iCasino operations.
The business segments are divided into geographic areas—the Northeast, South, West, and Midwest, along with an Interactive segment focused on online gaming. Through its market-leading retail casinos and integrated digital platforms, PENN aims to capitalize on a growing customer base of over 29 million members enrolled in its loyalty program, PENN Play, which further enhances customer engagement and retention through unique rewards and experiences.