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Starbucks is a premier global roaster and retailer of specialty coffee and related products.
Starbucks Corporation is a leading global roaster, marketer, and retailer of specialty coffee, established in 1985. With a presence in 86 markets worldwide, it operates both company-operated and licensed stores, offering high-quality coffee, tea, beverages, and food items. The flagship Starbucks brand, along with brands like Teavana and Ethos, is central to its operations. Starbucks generates revenue primarily through its extensive network of stores and also through its Global Coffee Alliance with Nestlé, which expands its presence in grocery and food service channels.
The company's business model is centered on providing an exceptional customer experience through superior product quality and service, while continuously innovating and adapting to market demands. Starbucks focuses on expanding its store footprint, optimizing its store mix, and leveraging technology through its digital platform. Key operational segments include North America, International, and Channel Development, which encompasses both retail and packaged product sales. Starbucks also emphasizes social responsibility, including ethical sourcing and community engagement to drive long-term business sustainability.
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