Vivid Seats is an online ticket marketplace connecting fans with ticket sellers through a technology-driven platform. Their mission emphasizes the importance of live events and simplifying the ticket-buying process to enhance customer experience. By partnering with various stakeholders including media companies, event venues, and distribution partners, they aim to offer a user-friendly platform for discovering and purchasing tickets while ensuring trusted transactions.
The company operates in two main segments: Marketplace and Resale. In the Marketplace segment, they facilitate transactions between buyers and sellers without holding ticket inventory, generating revenue primarily through service fees. Meanwhile, the Resale segment involves acquiring tickets to sell on their platform. Key to their strategy is their proprietary Skybox ERP tool that assists sellers in managing their inventories, thus enhancing the overall efficiency and user satisfaction of the platform.