T. Rowe Price Group, Inc. is a financial services holding company that specializes in global investment management services through its subsidiaries. With over 80 years of experience, T. Rowe Price offers a comprehensive range of investment solutions, including equity, fixed income, multi-asset, and alternative investment capabilities to a diverse client base comprising individuals, advisors, and institutions. Their services encompass active investment management, personalized client advisory, and administrative services such as mutual fund transfer agents, brokerage, and trust services, enabling clients to achieve their financial objectives in a changing economic landscape.
Founded in 1937 by Thomas Rowe Price, Jr., the firm has grown to manage $1,444.5 billion in assets under management as of December 31, 2023. T. Rowe Price distinguishes itself by focusing on delivering strong long-term investment performance and superior customer service, leveraging its extensive investment research capabilities and a strong corporate culture. Nevertheless, the company faces challenges from increasing competition in the investment management industry, including the rise of passive investment strategies and regulatory pressures.