Tesla is a leading manufacturer of electric vehicles and renewable energy storage solutions, focusing on sustainability.
The company designs, develops, manufactures, and sells high-performance fully electric vehicles as well as energy generation and storage systems. It operates two main business segments: automotive and energy generation/storage. The automotive segment includes the production and leasing of electric vehicles like the Model 3, Y, S, and X, along with a range of related services. The energy segment focuses on solar energy systems and innovative battery storage solutions, catering to both residential and commercial customers. Their mission is to accelerate the world’s transition to sustainable energy, achieved through a vertically integrated business model and a strong customer-centric approach.
The automotive division emphasizes performance, safety, and attractive styling while continuously innovating with technologies like full self-driving capabilities. The company markets its products primarily through its global network of showrooms and online sales, enhancing its reach and customer interaction. Through continuous research and development, alongside manufacturing innovation, the company strives to reduce costs and improve the overall user experience of its products, ensuring robust customer engagement and loyalty in a rapidly evolving industry.