United Rentals is the largest equipment rental company globally, primarily operating across the United States and Canada, with a limited presence in Europe, Australia, and New Zealand. The company specializes in renting a diverse range of equipment, including general construction and industrial tools, aerial work platforms, and specialized equipment like trench safety and HVAC systems. As of 2023, approximately 84% of its revenues are derived from equipment rentals, significantly contributing to its total revenue of $14.3 billion. United Rentals also provides other services, including equipment maintenance and contractor supplies, catering to a wide customer base that includes industrial clients, construction companies, municipalities, and homeowners.
The company's business model emphasizes operational efficiency and customer service excellence. United Rentals utilizes a life-cycle approach in fleet management to optimize asset utilization and minimize maintenance costs. The company operates through a comprehensive network of 1,584 rental locations and has a significant market share of approximately 15% in the North American equipment rental industry. Ongoing improvements and innovations, such as leveraging proprietary software for customer management, play a crucial role in enhancing customer relationships and operational capabilities.