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Utz Brands, Inc. is a leading manufacturer of branded salty snacks with a rich heritage and a diverse product portfolio operating primarily in the U.S.
Utz Brands, Inc. is a prominent manufacturer of branded salty snacks in the United States, with a diverse product line that includes potato chips, tortilla chips, pretzels, cheese snacks, pork skins, and a variety of other snack foods. Founded in 1921, the company has established a strong market presence in its Core Geographies and is vigorously expanding its reach into Expansion Geographies with a focus on delivering 'better-for-you' snacks through well-known brands like Utz, Zapp’s, and On The Border. The company operates 14 manufacturing facilities and utilizes a robust distribution network to deliver its products nationally across grocery and convenience channels.
Utz's business model is built on driving productivity and margins while reinvesting in marketing and innovation. Their strategies include expanding their brand portfolio through acquisitions, enhancing distribution capabilities, and leveraging their established brand equity to achieve growth in both existing and new markets. With a rich heritage and significant brand recognition among U.S. consumers, Utz aims to deepen its market penetration and innovate within its product offerings to adapt to changing consumer preferences and trends in the salty snacks category.
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