Vistra is an integrated retail electricity and power generation company that operates across 20 states and serves around 4 million customers with electricity and natural gas. The company's model combines a customer-centric approach to retail sales with effective and efficient power generation capabilities, sourcing electricity from a diverse portfolio that includes natural gas, nuclear, coal, solar, and battery energy storage. Vistra's operations are organized into several business segments, including Retail, Texas, East, West, Sunset, and Asset Closure, which encompasses their electricity generation operations and the decommissioning of retired plants.
Vistra stands out as the largest competitive power generator in the U.S., with a generation capacity of approximately 37,000 megawatts. The company emphasizes a strong commitment to the clean power transition and sustainability, developing a strategy to decarbonize its fleet while balancing reliability and affordability of electricity. With an integrated business model that links retail operations with power generation, Vistra is positioned to mitigate commodity price fluctuations, enhance cash flow predictability, and ultimately deliver consistent shareholder returns.