The company is a prominent provider of exceptional experiences in the hospitality and leisure sectors, encompassing experiential marketing and live events. It operates through three main segments: Pursuit, Spiro, and GES Exhibitions. Pursuit focuses on delivering remarkable travel experiences through attractions, hotels, tours, and transportation in iconic destinations such as Banff, Alaska, and Iceland. Meanwhile, Spiro serves as an experiential marketing agency, collaborating with leading brands to enhance their global marketing endeavors. GES Exhibitions provides comprehensive services for live events, including design, production, and logistics for event organizers worldwide.
Pursuit's mission centers on connecting guests to extraordinary experiences in some of the world's most stunning locations, while Spiro emphasizes creativity and immersive brand activations. GES Exhibitions leverages its extensive experience and operational scale to manage complex exhibitions and events efficiently. As the company continues to expand its portfolio, its strategic initiatives aim to optimize guest experiences and create new growth avenues through refresh, build, and buy initiatives, reinforcing its commitment to sustainable growth in the tourism and hospitality industry.