Yext, Inc. provides a digital presence platform that assists businesses in managing their online information to deliver accurate and actionable answers to consumer inquiries. Through its Knowledge Graph, Yext allows companies to structure their brand-related data, which is then disseminated across a network of over 200 digital platforms, including major players like Google, Facebook, and Amazon. This integration helps businesses ensure consistency and accuracy of their listings and engage effectively with customers across various digital touchpoints.
As consumer behavior evolves with the rise of natural language queries and AI-driven search technologies, Yext empowers businesses to adapt and optimize their digital marketing strategies. The company's platform encompasses essential tools like Listings, Reviews, Pages, and Search, which enable businesses to track their performance, enhance customer engagement, and maintain a compelling brand narrative. Yext's offerings support a wide range of sectors, facilitating increased local engagement and improved online discoverability.