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Yum! Brands, Inc. is a global leader in quick-service restaurants with iconic brands operated predominantly through a franchise model.
Yum! Brands, Inc. operates one of the largest and most diverse quick-service restaurant systems in the world, managing iconic brands such as KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill across 58,000 locations in more than 155 countries. The company predominantly operates through a franchise model, with 98% of its restaurants run by independent franchisees, ensuring a broad geographical reach and strong local market penetration. Each of its brands has carved out a leadership position in its respective food category: KFC in chicken, Taco Bell in Mexican food, Pizza Hut in pizza, and Habit Burger in fast-casual dining, enhancing Yum's overall portfolio strength.
Yum's business strategy emphasizes growth through innovation, leveraging technology, and enhancing customer experiences. The company's global citizenship initiatives and Recipe for Good Growth plan to optimize its operational capabilities and brand relevance while ensuring franchisee success. By nurturing strong franchise relationships and expanding its digital sales capabilities – which accounted for more than 45% of overall system sales in 2023 – Yum aims to foster sustainable growth and remain competitive within a rapidly evolving food service landscape.
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